brand | Fashion Updates | Sustainability

Coach’s New Show Takes Us Behind the Scenes of Eco-Friendly Fashion

Published: January 20, 2024
Author: Fashion Value Chain

Coach, a fashion brand, wants to be more environmentally friendly, and they’re doing something cool called Coachtopia. Now, they’ve started a show called “The Road to Circularity,” which is like a behind-the-scenes look at how they’re trying to be more eco-friendly. The first episode, “Making with Waste,” follows a storyteller named Aditi Mayer as she visits a company in India that helps Coach turn leftover leather into something new and awesome.

In the show, they talk about how the fashion industry faces some big problems, like making too much waste and not being very clear about what they’re doing. Coach wants to change that by showing what they’re working on, even if it’s not perfect yet. They hope it’ll start conversations and help others think more about being kind to the planet.

The first episode is all about turning leftover leather into cool new materials. Aditi Mayer visits a place in India that’s been working with Coach for a long time. They take pieces of leather that would usually be thrown away and turn them into something special. Aditi shows us the whole process – from sorting the leather bits to making new products. She talks to the people involved, and they share their stories and ideas about making things in a better way.

Coach believes that changing how we think is just as important as changing how we make things. They want to show that even if something isn’t “perfect,” it can still be great. The show is a way for Coach to share what they’re learning and doing to help the planet. They think it’s important to be open about the journey, and they hope it inspires others to make positive changes too.

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