Last year, Myntra, the online fashion hub, marked a significant expansion by introducing 50 new international brands to its already extensive collection, amplifying its global reach to over 400 renowned labels. The additions ranged from athletic wear giants like Gymshark and Adidas by Stella McCartney to popular high-street names such as Oasis, Next, Boohoo Man, Anne Klein, and FCUK, enriching their sportswear and fashion selection.
In the accessory and beauty domain, Myntra proudly welcomed esteemed brands like Herschel Supply Co and Parfois for accessories, while also including Barry M, known for its vibrant lip, nail, and eye products, in its beauty offerings. Not just content with new additions, Myntra also diversified its existing international brand selections, ensuring a broad spectrum of choices for its customers across various categories.
With an impressive catalog now boasting over 6,000 fashion and lifestyle labels, Myntra aims to maintain its momentum in 2024 by continually expanding its global brand lineup.
Furthermore, Myntra is currently emphasizing the essence of tradition and festivity by promoting a carefully curated selection of colorful traditional wear for the upcoming Pongal celebrations. This ‘Pongal Edit’ encompasses a wide array of choices for men, women, and children, spotlighting indigenous brands, and embracing the vibrant spirit of the festival.
