Lacoste, synonymous with tennis heritage, continues its tradition of signing top tennis talent by welcoming Arthur Fils as its latest brand ambassador. At just 19 years old, Fils made history as the youngest player to enter the men’s top 50 after securing his first ATP title in July 2023.
Following the footsteps of renowned players like Novak Djokovic, Daniil Medvedev, and Grigor Dimitrov, Fils, a standout in his category, has chosen Lacoste to support his journey towards further success.
With an impressive track record of Grand Slam and Masters 1000 victories, Fils is anticipated to have a promising future in the world of tennis. Lacoste not only supplies his equipment but also appoints him as an ambassador for their textile and eyewear collections.
CEO Thierry Guibert highlighted Fils’ professional evolution aligning with Lacoste’s commitment to accompany him towards triumph. Guibert emphasized Fils’ aspiration to inspire the next generation of players, echoing the shared values between Fils and Lacoste.
Fils expressed his excitement in joining Lacoste, recognizing the brand’s significant place in tennis history, from René Lacoste’s legacy to the legendary Les Mousquetaires. For him, this partnership symbolizes becoming part of an iconic yet personable company that provides exceptional support, both in everyday activities and major tournaments.
