SportsShoes.com, an online retailer specializing in running shoes, clothing, and outdoor gear, has solidified a significant partnership with parkrun, a community event network. Recently, the retailer announced its collaboration as the official retail partner for parkrun in the UK, alongside supporting the global parkrun community by managing the procurement and distribution of parkrun’s merchandise.
This partnership stands as SportsShoes.com’s most substantial retail alliance to date, extending its support to over nine million registered parkrunners worldwide. Parkrun organizes free, weekly, timed 5k and 2k social events in 23 countries, welcoming participants of diverse abilities and backgrounds, delivered by local volunteers.
Through this collaboration, SportsShoes.com will manage the procurement and distribution of parkrun-related merchandise, including the Apricot collection and milestone range, available to its customers. Additionally, the partnership offers exclusive benefits for SportsShoes.com’s Ultra members, enabling them to link their parkrun ID to access specialized rewards, expert advice, and guidance.
Brett Bannister, Managing Director of SportsShoes.com, expressed enthusiasm, emphasizing the transformative impact of parkrun within the global running community. He highlighted the alignment of parkrun’s mission with their own, focusing on supporting individuals to lead healthier and happier lives through physical activity. Bannister sees this partnership as a significant step in their international expansion strategy, intending to immerse their brand, products, and expertise within the extensive parkrun community worldwide.
