Superdrug, a popular high street retailer, has launched a new initiative by slashing prices on over 150 products by up to 50%, starting from January 3rd. This move, as stated by the company, aims to assist shoppers amidst the ongoing challenges posed by the rising cost of living.
The reduced prices cover a variety of items previously available at higher costs. For instance, the Me+ Zinc Cleanser now costs £4.99 from £8.99, the Superdrug Moisturising Gloves are down to £3 from £5, the Me+ Collagen Body Gel Cream is now priced at £4.99 from £7.99, and the Superdrug Tea Tree Cleanser Toner is available for £3.49, reduced from £4.49.
Last year, retailers absorbed price hikes, acknowledging the financial strain on consumers due to the cost of living crisis. Even with the recent decline in inflation, stores are still mindful of shoppers’ heightened price sensitivity, resulting from a prolonged period of rising prices. Jamie Archer, Superdrug’s Own Brand Director, emphasized the company’s commitment to assisting customers in these challenging times. The price reductions encompass a diverse range of everyday essentials, spanning from hygiene and makeup items to baby toiletries, aiming to make routine shopping more affordable for everyone.
