In a bustling room resonating with diverse Asian-Pacific languages, a particular corner draws attention as it showcases the Gucci Jackie Bag, redesigned by the brand’s new creative director, Sabato De Sarno, in captivating styles. Amidst the scene in Singapore, an Italian luxury label unveils an intriguing Indian tie: the intricate embroidery on the viral Gucci Jackie bag hails from Mumbai, conveniently close to the Vogue India office.
Originally introduced in 1961 and famously associated with Jackie Kennedy Onassis, the Jackie Bag remains a significant revenue generator, contributing to about 52% of Gucci’s overall sales from leather goods. For the Spring/Summer 2024 collection, the Gucci Jackie bag adorns itself with eye-catching embellishments, capturing attention and drawing admirers at a showcase in Singapore.
The bags, adorned with crystal mesh baubles, easily captivate the Instagram-conscious crowd, attracting influencers and fashion editors alike. Notably, Thai sensation Jirawat Sutivanchisa, known as Dew, created a buzz at the venue, specifically drawn to these shimmering creations. De Sarno’s meticulous approach extends beyond the embroidery; he emphasizes the bag’s intended style of carrying. Instead of being delicately handled, the Gucci Jackie bag is designed to be slung over the shoulder for optimal practicality, reflecting a sense of dynamism and functionality. This unique perspective on carrying echoes the connection to Mumbai once more.
