Myntra, the fashion section of Flipkart, has joined hands with Apparel Group to sell a variety of beauty and lifestyle products from Victoria’s Secret on its online platform. According to Jayanti Ganguly, Myntra’s vice president of business, this partnership is perfect as we’re entering the party and wedding season. Adding Victoria’s Secret fragrances, body mists, lotions, and trendy accessories will definitely level up Myntra’s international fashion and body care selection.
The plan is to initially offer a broad range of Victoria’s Secret beauty and accessory items on Myntra’s website. On December 25, around 281 Victoria’s Secret products were available for purchase on Myntra. Victoria’s Secret products in India are managed by the Apparel Group, a fashion and lifestyle company based in the UAE. The brand already has its own stores in big cities in India and operates its own online shop.
Tushar Ved, the president of Apparel Group India, expressed excitement about teaming up with Myntra. He believes this collaboration will help Victoria’s Secret reach more shoppers in India by offering high-quality fragrances, body care products, and stylish accessories. This partnership marks an important step for their brand to connect with discerning customers who appreciate these kinds of products.
