The upcoming edition of the Scoop womenswear tradeshow at London’s Olympia, scheduled for 11-13 February, is set to feature a diverse range of new labels. Among the global newcomers in the fashion and accessory categories are Story Wear, 17H10 Paris, The New Society, Wild, Tanavana, and Stoney Clover Lane.
Story Wear, a zero-waste fashion brand from Taiwan, creates ready-to-wear and bespoke collections from 100% upcycled denim jeans, factory deadstock, and other waste fabric. The brand employs skilled makers from disadvantaged backgrounds. Having previously showcased during Taipei and London Fashion Weeks, Story Wear emphasizes sustainability.
17H10 Paris, a French fashion brand, specializes in reimagining the suit as the ultimate wardrobe piece synonymous with attitude and style. Drawing inspiration from menswear, it focuses on high-quality fabrics, offering a wide range of feminine cuts and colors.
The New Society, originating in Spain, started as a kidswear line and has expanded to include womenswear. The brand is recognized for its conscious, timeless, and sustainable approach, with a focus on shape, layering, and detail.
Wild, a Parisian-designed brand, finds inspiration in the vibrancy of Brazil. The collection features bold colors, metallics, and tropical prints, with a mix of materials, layered textures, statement pockets, contrast zips, and bold trims.
Hailing from India, Tanavana blends heritage and modernity across cultures. Drawing inspiration globally, the brand combines cultural references with contemporary style, showcasing vibrant colors, prints, and flowing materials.
Stoney Clover Lane reimagines organization through a line of vibrant lifestyle and travel accessories, aiming to spark self-expression. The collection includes pastel and bright duffles, totes, pouches, and travel tags, available in standalone boutiques and high-end department stores across America.
Show organiser Karen Radley underscores Scoop’s commitment to constantly evolving and introducing new and emerging brands from around the world, anticipating a significant impact on the UK market.
