Ethnix by Raymond, a brand specializing in traditional men’s wear, has just inaugurated a new exclusive outlet in Mumbai’s Goregaon East. Situated within Oberoi Mall, this store offers a diverse range of wedding, formal, and fusion wear, including accessories and headwear. The brand, known for creating the ‘Complete Man’ in a traditional avatar, aims to elevate men’s style for festive occasions.
Oberoi Mall, announcing this exciting addition on Facebook, describes Ethnix’s collection as super-stylish and super-classy ethnic wear, providing an opportunity for shoppers to enhance their traditional style this season. The store is now part of a lineup that includes other popular brands like Uniqlo, Forever New, Jack & Jones, Only, Label Ritu Kumar, and Marks & Spencer.
Ethnix, owned by the well-known garment and textile business Raymond, occupies a mid-segment position in the market. This new store joins other Ethnix outlets in Mumbai, such as those in R City Mall and Infiniti Mall in Malad.
Throughout the year, Ethnix has been expanding its presence with new store openings in Pune, Vizianagaram, and Ahmedabad. In addition to physical stores, the brand reaches customers across India through its dedicated online store on the ‘MyRaymond’ platform and various multi-brand e-commerce platforms like Myntra and Amazon India.
