Rangriti is delighted to unveil its inaugural brand film, a creative endeavor featuring the talented actor Kriti Sanon. This film serves as a cinematic tribute to the heart and soul of India – its vibrant colors, which have been the driving inspiration behind Rangriti’s nomenclature and collections. The essence of this brand centers around celebrating the rich tapestry of colors that define India, and this campaign brings this very inspiration to life.
The concept of the campaign is encapsulated in the phrase, ‘Mere Rang He Meri Reeti,’ which beautifully reflects the ethos of modern Indian women. Rooted in tradition yet infused with contemporary elements, this phrase mirrors the spirited and multifaceted nature of women in India. The vibrant hues that symbolize India’s cultural diversity take center stage in Rangriti’s inaugural brand film, alongside the charismatic presence of Kriti Sanon.
Siddharath Bindra, the Managing Director of Biba Fashion Ltd, expressed his excitement about this creative collaboration, stating, “Launching our first film with Kriti Sanon for our brand Rangriti is an immensely thrilling experience. Her vivacity, charm, and versatility seamlessly align with the brand’s essence, and through this film, we eloquently portray the myriad shades of a woman that define her unique identity. Drawing inspiration from the vibrant colors of India, we introduce a new collection that blends tradition with contemporaneity, offering simplicity and opulence in equal measure, catering to every woman who wishes to celebrate her individuality.”
The festive collection, reflecting the vivacity and charm portrayed in the film, is available in Rangriti stores. It represents a delightful fusion of traditional and contemporary attire, making it the ideal choice for numerous women this season. This film, featuring Kriti Sanon, is not only a visual celebration of India’s diverse colors but also a testament to the evolving spirit of Indian women who find beauty and strength in their unique identities.
