Puma, renowned for its classic and beloved sneakers worldwide, has recently taken a unique twist by collaborating with traditional Japanese hanafuda art. Unlike their previous collaborations featuring popular franchises like Pokemon and Super Mario, these sneakers showcase the distinct and vibrant artwork of hanafuda playing cards.
Hanafuda cards are known for their colorful illustrations of seasonal elements, native flowers, and animals. The right shoe of the Puma Clyde Atmos Hanafuda features an orange deer surrounded by red and yellow autumn leaves on the inner side (symbolizing autumn) and a Chinese phoenix with purple paulownia flowers on the outer side (representing winter). On the left shoe, you’ll find a warbling white eye bird with plum blossoms (representing spring) and a boar with bush clovers (representing summer).
These Puma classic basketball shoes, which coincide with the Clyde’s 50th anniversary, are exclusively available through the Japanese fashion and shoe store Atmos. They are crafted from black suede and intricately embroidered with hanafuda-inspired designs representing each season. Additionally, the shoes incorporate tanzaku-like tabs, commonly found in hanafuda, with one displaying “Atmos” in kanji and hiragana and the other featuring “Puma.”
Even the insoles of these unique sneakers are adorned with an original design by acclaimed calligraphy artist Shido Akama, further emphasizing their connection to Japanese culture.
These stylish Puma Clyde Atmos Hanafuda sneakers can be found in Atmos stores throughout Japan and are available online for 17,600 yen. If you’re looking for a distinctive pair of sneakers that blend modern style with traditional Japanese art, these Puma Clydes are a must-have addition to your footwear collection.
