In a groundbreaking collaboration, Ukrainian designer Julie Pelipas, the creative force behind the brand Bettter, has unveiled her latest upcycled collection in partnership with esteemed fashion retailer Browns. This marks a significant milestone as Bettter takes its first steps into the realm of physical retail partnerships, showcasing 26 meticulously crafted pieces born from deadstock fabric sourced from men’s suits. Pelipas, known for her innovative approach to sustainable fashion, transforms these materials into a versatile women’s capsule collection, presenting what she aptly describes as a “practical sartorial toolkit tailored for urban dwellers.”
The collection itself is a testament to Pelipas’s creative vision and commitment to redefining traditional fashion norms. Among its highlights are pieces like a coat seamlessly transitioning into a blazer or vest, a thoughtfully designed bodysuit-shirt crafted for elegant trouser pairings, and a backless waistcoat poised to challenge and elevate traditional tailoring conventions.
Ida Peterson, Browns’ buying director, has praised Pelipas for her sustainability efforts, acknowledging the designer’s recent nomination for the LVMH Prize. Peterson expressed immense pride in featuring Bettter in Browns’ offerings, noting that it symbolizes a “labor of love.” For her, the brand represents not just fashion but determination, resilience, and sustainability.
Bettter’s groundbreaking work extends beyond mere design innovation; it involves the strategic use of technology to revolutionize the upcycling process of tailored garments. Employing algorithms, the brand meticulously deconstructs suits seam by seam. Through the use of digital design-and-fit software, virtual patterns are mapped, ensuring adaptive transformations that cater inclusively to women’s bodies while preserving the original structure and proportions of the garments. This fusion of sustainability, technological advancement, and creative reimagining positions Bettter as a trailblazer in the fashion landscape. The Browns collaboration not only showcases the brand’s commitment to environmentally conscious practices but also underscores its dedication to pushing the boundaries of traditional fashion through a harmonious blend of innovation and style. Bettter’s journey is not just about crafting garments; it’s about shaping a narrative that prioritizes sustainability and inclusivity in the ever-evolving world of fashion.
