Reliance Retail is set to unveil a 3,000 square foot Tira store in New Delhi’s DLF Mall, scheduled for launch in February 2024. This multi-brand beauty store will offer an extensive selection of both Indian and international beauty brands in Saket.According to an anonymous source familiar with the matter, Forever 21 is anticipated to vacate DLF Avenue Mall, making room for Tira’s new venture. While the departure of the US-based fast fashion brand has been mentioned, the specific reasons behind it are yet to be officially confirmed.
Tira recently inaugurated its inaugural brick-and-mortar store in Chennai at Phoenix Palladium Mall earlier this month. Having opened its first physical store in Mumbai’s Jio World Drive in April 2023, the brand is strategically expanding with an omni-channel approach.The Tira store is renowned for retailing a diverse range of brands, including Bobbi Brown, The Body Shop, Streax, Suva Beauty, Revolution, Garnier, and Clinique, among others. The brand not only emphasizes brick-and-mortar expansion but also actively operates through its e-commerce website and shopping app.
Boasting brand ambassadors like Kareena Kapoor Khan, Kiara Advani, and Suhana Khan, Tira engages shoppers through partnerships with influencers. Additionally, the brand is introducing innovative technology features in its stores to enhance shopper engagement, such as its AI-driven ‘fragrance Finder’ tool.
Tira’s foray into the New Delhi market signals its commitment to catering to diverse consumer preferences and strengthening its position as a go-to destination for beauty enthusiasts. With a strategic blend of physical and digital retail, Tira continues to carve a niche in the competitive beauty landscape.
