Bewakoof, the direct-to-consumer fashion brand, has exciting news for its customers – actor Ishaan Khatter is set to be the face of the brand as its ambassador. The talented actor will take center stage in Bewakoof’s upcoming campaign, aptly titled ‘All Eyes on You,’ which will be showcased across the brand’s app, website, social media, and other digital platforms.
This comprehensive digital-first campaign is crafted to deepen Bewakoof’s rapport with Gen Z throughout the country. The founder of Bewakoof, Prabhkiran Singh, shared that the decision to have Ishaan Khatter as the brand ambassador was influenced by thorough online community research. The brand, tailored for the young and the young-at-heart, aims to strike a chord with consumers through this collaboration with Khatter, who resonates with the Gen Z-alpha demographic.
The campaign, ‘All Eyes on You,’ is strategically designed to capture the attention of the digital-savvy audience, emphasizing Bewakoof’s commitment to staying at the forefront of engaging and relatable marketing. Ishaan Khatter, known for his youthful energy, expressed his excitement about partnering with the vibrant team at Bewakoof. He believes that the campaign, reflecting the fun and cool expression-wear essence of the brand, will be well-received by consumers, and he looks forward to contributing to more such engaging projects in the future.
Launched in 2012, Bewakoof has carved its niche as a direct-to-customer brand, specializing in trendy western wear. With a focus on catering to the preferences of Gen Z and millennial shoppers, Bewakoof reaches its audience through its dedicated e-commerce store and various multi-brand e-commerce platforms. The association with Ishaan Khatter represents Bewakoof’s strategic move to not only resonate with its target audience but also to embody the spirit of fun and individuality that defines the brand’s identity.
