Fashion designer Masaba Gupta has unveiled her luxury bridal label, ‘The Masaba Bride,’ and she’s
chosen actor Kareena Kapoor Khan as the face of its ‘Patiala Portraits’ campaign. This new collection,
‘Patiala Portraits,’ is described as a tribute to the timeless grandeur and elegance of the Maharanis
of Patiala, Begums of Hyderabad, and the Princesses who played a significant role in India’s global
influence. It showcases a narrative woven with rich fabrics, intricate embroidery, and signature
motifs.
Masaba Gupta, who is also known for her label House of Masaba, took to her Instagram to share pictures of Kareena wearing designs from her new bridal collection. She affectionately referred to her as “Beboo” in her post.
Kareena Kapoor Khan reciprocated the love by expressing her pride in Masaba’s creation. She thanked her and mentioned her happiness at being the first ‘bride’ for ‘The Masaba Bride.’ This collaboration has generated excitement and anticipation among fans and the fashion industry alike.
The ‘Patiala Portraits’ campaign takes inspiration from India’s rich tapestry, with a strong sense of royalty and an homage to the country’s regal history. It seamlessly blends traditional elements with contemporary design, making it suitable for the modern woman who values her heritage while embracing the future. The collection offers a wide range of outfits, including double odhani lehengas, Patiala salwar sets, corset sarees, cape gowns, skirts with detachable veils and capes, dupattas, and raja kotis.
These luxurious outfits are tailored for women who honor their traditions but are also ready to fearlessly step into the future. Some pieces from this collection will be available for made-to-order
purchase, and a few select items will retail at Masaba Bridal stores in India and online. This collaboration between Masaba Gupta and Kareena Kapoor Khan promises to deliver a blend of contemporary fashion and timeless tradition, setting the stage for a remarkable journey in the world of bridal wear.
