In honour of International Friendship Day, the Landmark Group-owned company “Max Fashion” has introduced a new campaign called “Friendship Beyond Words” as part of its Max Cares programme.
Through various social media channels, as well as in-store promotions at all of Max Fashion’s locations, the campaign will be publicised.
“We are extremely excited to launch the ‘Friendship Beyond Words’ campaign, as it aligns with the brand’s core values of diversity and inclusivity,” said Pallavi Pandey, head of marketing at Max Fashion, in a statement. This campaign, part of our “Max Cares” programme, is motivated by the conviction that genuine friendship transcends verbal communication and that every person, regardless of ability, deserves to be a part of an inclusive society.
In order to democratise fashion without discrimination, she continued, “we believe this campaign will increase awareness, promote difference, and foster empathy.
By launching this campaign, Max Fashion hopes to strengthen its relationships with customers and inspire them to support the creation of equitable employment opportunities for everyone, including those with special needs.
The movie #FriendshipBeyondWords, which Max Fashion distributed on digital platforms, has already surpassed 10 million views on Facebook, Instagram, and Youtube.
