In the modern era of technology, the realms of media and fashion retail are merging, as online merchants emerge as vital platforms for fashion knowledge and inspiration. With this in mind, luxury e-tailer Net-A-Porter has recently made a significant appointment in the realm of fashion content. Chloe Street, formerly the Fashion Editor at the Evening Standard, has been announced as the Head of Fashion Content at Net-A-Porter, further solidifying the brand’s commitment to providing top-notch fashion coverage.
Street’s previous role at the Evening Standard, a prominent London-based newspaper, involved writing across various fashion and beauty topics, including shopping pages, profiles, and product reviews. This experience has undoubtedly prepared her well for her new position at Net-A-Porter. It is worth noting that Street’s transition from journalism to commerce is part of a broader trend, with many high-profile journalists making similar moves, either in content roles or as founders of their own businesses and brands.
As the print magazine industry has been experiencing a steady decline in recent years, more and more consumers are turning to their favorite magazines’ online platforms to get their fashion and beauty fixes. The online content often includes strong commercial aspects, with direct links to stores through ‘shop the look’ features. Consequently, it is understandable that online fashion retailers prefer to cut out the middleman and publish a substantial amount of content themselves on a daily basis.
Street’s tenure at the Evening Standard commenced in January 2018, following her two-year stint at Hong Kong Tatler. Her diverse experience in both London and international fashion publications sets her up well for her role at Net-A-Porter, where she will likely combine her editorial expertise and industry knowledge to curate and produce compelling fashion content.
Net-A-Porter’s appointment of Chloe Street as Head of Fashion Content is a strategic move that reflects the changing landscape of fashion media consumption. As consumers increasingly turn to online retailers for both their shopping needs and style inspiration, it becomes crucial for e-tailers to provide engaging and informative fashion content. With Street at the helm, Net-A-Porter is set to continue its position as a trendsetter in the world of online luxury retail, elevating its fashion content and offering a seamless shopping experience for its discerning customers.
