Adidas has joined forces with Tulie Yaito, a sought-after accessories designer and co-founder of the esteemed label Yaito, to create a limited-edition reimagination of the iconic Forum Hi sneaker. Yaito, known for her bold designs and innovative use of colour and materials, has given the Forum Hi a luxurious makeover inspired by her coveted knot and Keijō bags. The revamped sneaker features an array of eye-catching elements, including white pebble leather, faux pony hair, detachable cowhide straps, blue and red ostrich embossed leather, green suede, and black paisley embossed cut out leather.
Yaito expressed her excitement about the collaboration, stating that the Adidas superstar shell-toe was the first pair of sneakers she owned. Designing a shoe with the brand is a significant milestone for her and represents a full-circle moment. She emphasized that the collaboration is not just about designing a sneaker but also about advocating for women, particularly those who have overcome adversity and share similar experiences to hers. Yaito aims to inspire and empower women who have come from humble beginnings, migrated with a mission, and harboured dreams of creating generational wealth and shattering boundaries.
Adidas senior product manager, Esaie Witherspoon, also expressed enthusiasm about the partnership. He stated that the brand is thrilled to collaborate with Tulie and release a fresh interpretation of the Forum Hi sneaker. Witherspoon praised Yaito’s ability to seamlessly blend high and low elements, showcasing her expert eye in rediscovering an iconic shoe while paying homage to her roots through her creative use of colour and contrast.
The highly anticipated Tulie Yaito x Adidas Forum Hi collaboration will be launched on July 8 and will be exclusively available at select retailers and adidas.com. Priced at $130 USD, the limited-edition sneaker will be offered in female US sizing ranging from 3 to 13.
This collaboration between Adidas and Tulie Yaito represents a fusion of fashion and sportswear, highlighting the power of creative partnerships. By joining forces with a talented designer like Yaito, Adidas continues to push the boundaries of footwear design and offer consumers unique and visually stunning options. The Forum Hi embodies both style and functionality, infusing Yaito’s distinctive aesthetic with the classic and timeless silhouette. Sneaker enthusiasts and fashion-forward individuals alike are eagerly awaiting the release of this exclusive collaboration, which promises to be a standout addition to any sneaker collection.
