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Delhi Rises to the Challenge: Skechers’ Community Goal Accomplished with Ananya Panday and Rohit Saraf

Published: July 3, 2023
Author: Fashion Value Chain

Skechers, The Comfort Technology Company™, celebrated the launch of its new store at DLF Promenade Mall, Delhi with a successful Community Goal Challenge. The global brand held the three-day event with Bollywood celebrities Ananya Panday and Rohit Saraf as special guests, uniting participants from across the region to run on treadmills and reach a collective goal of 1,000 kilometers to support Krida Vikas Sanstha, an organization focused on children in need.

The presence of Pandey and Saraf (or use first names as is the custom) brought awareness to the event as enthusiastic fans from across Delhi-NCR eagerly joined the Skechers Community Goal Challenge, making valuable contributions towards the collective goal through their enthusiastic participation.


True to its commitmentto social responsibility, Skechers dedicated this edition of its Challenge of donating 100 pairs of new Skechers shoes to Krida Vikas Sanstha, an NGO utilizing sports as a catalyst for social development dedicated to empowering underprivileged children.


Commenting on the event, Rahul Vira, CEO, Skechers Asia Pvt. Ltd., said, “We wanted to build on the
success of our first two philanthropic fitness competitions with this third edition of the Community Goal Challenge in Delhi-NCR to inspire the capital of India to embrace a healthier lifestyle while support a cause—and our participants exceeded our expectations. This event enabled us to create a meaningful impact within the country’s most fast-paced cities. We are proud of the difference we have made together.”


Ananya Panday, Bollywood actor and Skechers ambassador, shared her appreciation for the event’s
success. “The Skechers Community Goal Challenge in Delhi has been an incredible journey, and the
determination and passion of the participants has been truly inspiring. Together, we have shown that
when we unite for a common cause, great feats can be achieved. It has been an honour to be part of this experience.”


Rohit Saraf, Bollywood actor, expressed his admiration for the event’s accomplishments. “Taking part in
the Skechers Community Goal Challenge in Delhi has been amazing—and seeing everyone’s enthusiasm has been so fun and inspiring. I am glad to have witnessed first-hand the collective effort towards promoting a healthier lifestyle and supporting a common cause.”


The Skechers Community Goal Challenge in Delhi has achieved remarkable success, building upon its
previous editions held in both Delhi and Chandigarh, as it continues to inspire healthier lifestyles and make a significant impact within local communities. With an extensive footprint of over 400 stores across the country, Skechers proudly showcases its deep commitment to serving customers across India.

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