During the Phygicode Impact Awards at the WEB3 Hub’s Phygital Wednesday, 9dcc, a crypto-native phygital fashion brand, took home the coveted ‘Phygital Brand of the Year’ award. The event, held at The World Economic Forum in Davos and jointly organized by CV Labs and Phygicode, brought together leaders from various industries to discuss the future of politics, business, fashion, and technology.
Created by web3 investor and influencer G-money, 9dcc redefines traditional house codes with a digital twist, emphasizing the fusion of fashion and technology. The award recognizes Gmoney’s outstanding work in ‘Networked Products,’ particularly phygital luxury T-shirts and baseball caps embedded with blockchain-integrated near-field communication chips. These items not only elevate fashion but also create a phygital ecosystem, rewarding consumers and building a sense of community.
Acknowledging the award, Gmoney, CEO of 9dcc, described it as the dawn of a digital-first era, emphasizing the brand’s commitment to exploring new territories and shaping a future where each creation serves as a key to an ever-evolving universe of exclusive experiences and connections. Phygicode, integral to the phygital discourse for nearly 17 years, is a platform where advancements in Web3 and Blockchain are explored for educational purposes. The collaboration between CV Summit and Phygicode aims to delve into the latest technological developments, contributing to the ongoing evolution of the fashion industry and society as a whole.
