Science-backed professional haircare brand 3TENX has secured strategic funding from Wolfpack Labs, marking a major growth milestone for the company. The investment comes as 3TENX crosses ₹50 crore in annual recurring revenue within just 18 months of launch, reinforcing its ambition to make premium, salon-grade haircare accessible across India.
The fresh capital will be used to accelerate the brand’s digital growth and strengthen its nationwide distribution network. A key focus will be expanding online reach while deepening penetration in tier-2 and tier-3 markets, where demand for high-quality yet affordable haircare continues to grow.
Co-founded by beauty industry veterans Aankith Aroraa and Megha Arora, 3TENX was created to bridge the gap between international professional haircare and Indian consumer needs. Megha Arora shared that while premium global brands delivered strong results in salons, consumers were seeking similar performance at more accessible price points. 3TENX addresses this gap with formulations that offer international efficacy while being bottled and priced for India.
Aankith Aroraa added that achieving ₹50 crore ARR in under two years validates the brand’s vision and execution. With support from Wolfpack Labs, the company aims to scale further while maintaining its focus on quality, innovation, and professional-grade results.
Wolfpack Labs founders Aakash Anand and Prerna Gupta highlighted 3TENX’s strong product-market fit, rapid scaling, and deep understanding of both salon professionals and consumer behavior. They noted that the brand’s ability to combine international performance with India-specific pricing positions it uniquely in the growing beauty market.
The funding will support multi-channel expansion, including stronger e-commerce infrastructure, wider retail presence beyond Sephora, deeper salon partnerships, increased investment in R&D, and enhanced brand-building initiatives.
Founded in early 2024, 3TENX has already partnered with over 2,000 salons and established retail presence at Sephora. Its product portfolio includes ranges such as Ultimate Revitalize and HydraRevive, designed to address concerns from damage repair to frizz control, reinforcing the brand’s promise of delivering real, professional results at home.
