2.Oh!, a science-led haircare brand known for products crafted in Italy and designed for the Indian market, has been appointed as the official gifting partner for Grehlakshmi Mrs. India 2025, India’s largest beauty pageant for married women.
The brand’s portfolio features 23 vibrant, semi-permanent hair colors, including signature browns, vivid tones, and pastels, alongside reconstruction shampoo and mask, leave-in conditioner, hair repair serum, hair gloss, and a versatile 3-in-1 styling spray.
“Our products are loved by confident, purposeful, and strong women from all walks of life who express themselves boldly through their hair. Partnering with Grehlakshmi Mrs. India perfectly aligns with our values, and we are thrilled to celebrate these inspiring women who showcase their most confident selves on and off the stage,” said Ritu Vijayvergiya, Co-founder, 2.Oh!.
Launched in 2022 by Grehlakshmi magazine, a leading Hindi women’s publication, the annual beauty pageant offers married women a platform to challenge stereotypes, while embracing beauty, intelligence, and inner strength. This year’s edition will see over 50 participants, with the grand finale scheduled for August 24, 2025, at Crowne Plaza, Mayur Vihar, Noida.
