Premium lifestyle beer brand 1664 Blanc is set to become the principal partner for the upcoming London Fashion Week (LFW). This year-long partnership aims to celebrate LFW’s 40th anniversary and coincide with 1664 Blanc’s own 360-year celebrations. The collaboration will involve various initiatives starting in February, including a series of fashion collaborations and a focus on “culturally relevant moments.”
Both brands express their commitment to supporting British designers and creatives through this partnership, ensuring an enhanced experience for participating brands, press, and buyers during London Fashion Week. The collaboration seeks to spotlight and celebrate the creative spirit of London’s fashion talent on a global scale.
Caroline Rush, Chief Executive of the British Fashion Council, emphasized that LFW is a showcase of incredible fashion talent, providing a broader cultural moment for the UK while amplifying its fashion talent globally. The partnership with 1664 Blanc aims to create memorable moments that reflect London’s creative essence.
Dharmesh Rana, Director of Marketing, Premium Brands at Carlsberg Marston Brewing Company, noted that 1664 Blanc’s success is linked to strategic partnerships with the global fashion industry. With London Fashion Week being a significant fashion powerhouse in the UK, it serves as an ideal partner to launch Blanc and champion emerging UK fashion talent. The collaboration aims to reflect the brand’s design-oriented approach throughout the year ahead.
